Use punch cards and exclusive discounts to encourage loyalty in your existing customers. To help you brainstorm more ideas in a fast, easy, visual way, I'll share my favorite little hack: the content brainstorming key . With this detailed but easy-to-use Excel spreadsheet, your content creation efforts can be simplified tremendously. All you need to get going? A topic you want to write about. The commercials follow the lives of young gamers as they play their favorite games thanks to the Xbox Adaptive Controller. Once the papers have made a full journey around the room, the participants share and discuss the ideas. Web4 Ideas brainstorm Give the team a few minutes to come up with ideas for the new marketing campaign. Not only will a successful brainstorm produce a solution to a problem, but youll remind people how creative they and their teammates can be. What can we offer them to reach their goals? limitations, and ask that each person prepares 3-5 ideas to lay the foundations You can never predict virality, but there are ways to increase the chances of your campaign going viral: Your story is an effective marketing tool. Then, pass out five sticky notes to each member of your team and ask them to number them 1 through 5. If your team can relax briefly and laugh together, your creative energy will be much higher when you refocus on the project at hand. incorporate (more on this later). Create a diagram starting with a central idea, and then branch out into major sub-topics, then sub-sub-topics. That aha moment is a wonderful marketing tool when a customer realizes a product or services worth. Then, label areas around the head with the words Thinking, Seeing, Hearing, Feeling, Doing, and Saying.. Storytelling is really the heart of content marketing. Shipping a new product or feature can be an exciting yet stressful experience. Set an intention. You canpromote any piece of content you create with social media and email campaigns. Warm-up Techniques and Idea Generation. From here, Letting your guard down (like singing karaoke with coworkers) is an effective way to bond with others. Figure out which metrics and KPIs youll track and measure ahead of time. Im listing this one first, because its a great ice breaker and it gets everyone on their feet and their blood pumping. We find brainwriting Its around seven, according to Harvard Business Review. This is a good one and everyone knows how to play it. problem or theme written in the centre circle. Here are some examples to get you started: One-minute life stories. Reach out to previous buyers, gather testimonials, and curate these customer reviews. What you dont use right away may be the inspiration for getting unstuck in the future. Ice breakers are a fantastic way to get team members acquainted especially when working remotely. More importantly, it really gets you to think about complex solutions. Answer that question, then ask again, Why did this happen? Repeat until you get to the root of the issue. Dont set a numerical goal for your ideas. Feeling safe in sharing creative thought is the cornerstone of becoming creative. What would they not care about? Heres how to structure a brainstorm with heads-down time: Start with a quick 3-5 minute icebreaker. That's why brainstorming sessions can be so helpful. Lets say you were trying to come up with a list of blog topic ideas for a healthcare client. To begin starbursting, put an idea on the middle of a whiteboard and draw a six-point star around it. Weve all been there, but it doesnt have to be like that! The best way to get this ball rolling is to start with a proactive statement or open-ended question. This promotes active listening (something we all can benefit from). Combine and improve ideas. When it comes to a campaign, dont overlook the value of a satisfied customer. Set up a system where people can share their ideas independently, then collaborate. . Were used to programmed thinking in which criticism and logical processes lead to results. From there, the team can collate the ideas. discussed, refined and prioritised. What would that person do to manage the issue or opportunity youre solving in your group brainstorm? And guess what? Here at CoSchedule, we repost customer feedbackand give discounts to customers willing to share their thoughts. They would even help melt the ice if enough users commented on the video, which increased engagement. You can find mind-mapping software online, but old-fashioned pen and paper will work well, too. By finding an alternative approach, Airbnb captured the attention of movie fans and created a conversation that overtook cinemas biggest night. When those two are considered separately, only then can you visualize a unique combination of needs that this ball-hat would solve. scribe to take notes throughout the session, jotting down any and all ideas But, with the right preparation, it's rewarding and fun. Prepare Rough Ideas. Identifying the correct set of muscles youll need is critical. Create an email sign-up page on your website. So, it would start off with the one person saying Were going to a picnic and Im going to bring a _____.. Yes, And. Enlisting people from other teams and departments will bring combines both independent thinking with team collaboration, as well as the Here are two ideas from Brown's book: Switching up your physical environment isn't just a fun change of pace; it can actually affect the way your brain works. Email drives an incredible return on investment. Because of the quick nature of elevator rides, these pitches need to be short, concise, and straight to the point. Take an object and visually break it down into its tiniest parts. job is to ensure that the session stays on track, with all points of business Sometimes everyone agrees with one of the early ideas for harmonys sake or from a desire to end the meeting faster. Brainstorming Technique #2: Mind Mapping. He is passionate about innovative marketing strategies the more creative, the better. For instance, a new e-book for a software provider client., Each person in the group sets the intention in their mind, then closes their eyes again. A family of agile marketing products to coordinate your team, projects, andprocess. One way to loosen people up and get the ideas flowing? You have to be a lot more thorough. With brainwriting (also called slip writing), each participant gets a piece of paper Image source: CoSchedule. If youve ever felt brain drained, stuck, or like you're hitting a major creative block, you know that going for a short, brisk walk can immediately snap you out of it. What would that audience want to know? For example, in the last brainstorm I ran, we were ideating digital campaign ideas for a guitar manufacturer. For inspiration, check out these UGC campaigns on the HubSpot blog. Add color. Receive valuable, in-depth and strategic advice. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. What keeps him awake at night? To play, you must first ask your team members the following questions: Then, you need to create your pitch so that it includes all of this information without being too long, which sounds easier than it usually is. To start, close your eyes and describe what you want to create. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. is full, combine ideas from different rows and columns to flesh them out. WebBrainstorming is a place and time where anything goes. The story illustrates Microsofts commitment to building accessible technology and the importance of inclusivity. for a productive session. This game is simply to put together a collective story one sentence at a time. If/When there is a significant stall in the game, you can switch it up to a different topic. This comes easy to some and more difficult for others, but just like Osborns commandos, you cant just jump into battle without preparation. In improv, the term yes and is king, and shutting down or editing another participants ideas leads to certain death. brainstorm session. Mind mapping tools are ideal for brainstorming and Mindmeister is one such web-based software. Whether that's by silently voting on the best ideas or by merging ideas with similar ones to map out themes, the end of any brainstorm should feel like the culmination of a lot of hard work, team effort, and good vibes. You might find that it helps spark other ideas down the line. But some members on your team might be worried they'll sound stupid or uninformed if they pitch ideas that aren't well thought-out. person. objectives in mind. As it is, this game is particularly taxing on the creative, but the point is to show how negative reactions to ideas seem to make the picnic planning process tedious and clunky. This campaign gave customers a peek into the brands journey while beautifully connecting to the product. opportunity to feedback on ideas some people may have been too self-conscious Making sure your fingers are limbered up might help, but definitely isnt as important. One of the jokes was: 185 guitars walk into a bar and the bartender says Sorry, we dont serve guitars here. So the guitars say Well, thanks for not stringing us along.. Randomly ask one team member to share their ideas. The moderator would start by throwing out a simple prompt. Give them 3 minutes to write down as many marketing ideas as they can (1 idea per post-it note) After the 3 minutes is up, have them rank their ideas in order. everything ready to make full use of the session. Let the ideas flow naturally, and don't over think it -- this is meant to be a creative exercise. Saalt Menstrual Cups, for example, pair how-to video campaigns alongside the launch of new products.The video tutorials and written instructions allow customers to see the product in action and understand its key features and benefits. 9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors. However, when positive reactions occur, the picnic seems like it will be a lot more fun. While there are many ways to use visual prompts in brainstorming, creating a mood board is one of the most common -- especially in coming up with new branding and design concepts. WebBrainstorming revolves around the minds behind design and ideation, as it is the gateway to great ideas. with day-to-day. However, before we go through a good brainstorm warm-up, we need to know that were warming up the right things. A catchy campaign needs a catchy name. When hes not managing accounts, hes either on a soccer field, on ice skates, or screenwriting. This cookie is set by GDPR Cookie Consent plugin. Word games can be powerful ways to help remove you from the traditional mindset that tends to produce generic, unoriginal ideas. At the end of the session, you can organize all the thoughts to develop your vision and action plan. Here is a list of five great activities that will help spark the right kind of thinking for your brainstorm: Everyone stands in a circle except for the moderator, who in this game acts as the sheriff. Buy an existing MindMeister. For example, if youre about to start the Tour de France, you better stretch your legs out before you hop on a bike. Theres not necessarily a set order in which to participateanyone can jump up with their joke after the last comedian has finished. This exercise gets its name from the following fictional scenario: You are in an elevator with a big-name investor, buyer, or someone else that can bring your business to new heights, and you only have until they get off of the elevator to make your pitch. Journalism is an essential part of todays society. Another GREAT version of this is the Reversed Brainstorm exercise from Bastiaan van de Werk. Groupthink is an easy trap to fall into when youre brainstorming. It occurs when a group of people make ill-informed decisions spurred by the urge to conform. Its impossible to overstate the importance of search engine optimization (SEO) for todays organizations. to be one of the most effective means of brainstorming as a team. As the brainstorming facilitator, are you setting a tone for mood or the session? more information about how we can help your business, visit the homepage or get in touch today on 0345 459 This approach works best when used as a group brainstorming technique, and it helps to have a facilitator guide the conversation. Read about our favorites to try with your team. These videos showcase how real users enjoy the experience and the product itself. Not only do you not want to waste anyones time, you For Neurobiologists believe enriched environments could speed up the rate at which the human brain creates new neurons and neural connections. If you havent assembled the right people, you will come up short in the end with unrealistic pie-in-the-sky ideas and no real problem solving. Out of Ideas? Looking to generate ideas remotely? of the session invite, list what you hope to achieve, including any notes or In some versions, participants pass the paper to another person who adds their ideas. you) should follow up with a summary of the groups favorite ideas, and outline next steps. Develop this by adding ideas and solutions to the other eight ), Provide paper, pens and other materials where How to Find and Fill a Content Gap for SEO and UX. Evaluating ideas too early in the process can derail brainstorming. There are ways that you can take the tenets of Alexs original philosophy and create more structure (which means more output!) fresh perspectives, knowledge and experience helping to create a more Fortunately, brainstorming is a technique that can be beneficial for coming up with great problem-solving ideas when used correctly. Movie fans who responded with an amusing idea were given a free stay at a listing that matched their dream. Drag and drop all your inspiration into your board. September 06, 2017, Coming up with fresh, new ideas isn't easy. Get our latest content directly to your inbox. Save all your ideas. hbspt.cta.load(722788, 'f2320b4b-aba5-4d60-a5da-d328d315d01d', {});
. These cookies track visitors across websites and collect information to provide customized ads. However, you need to choose the right influencer for your campaign. It does not store any personal data. Have the team note them below and provide some additional details. Your brainstorming session should have structure; it should A slight variation on role-storming, figure-storming involves using a fictional or historical figure, like Superman or Abraham Lincoln, or a well-known person (who isnt in the room). No pressure for the pun-challenged. You can open a few possibilities with this information: Heres how you can breakdown your process into three phases: This process can yield awesome results fast. How to Brainstorm Online: The Starter Kit, 3 Brainstorming Examples to Inspire Creativity, Read: Kickstart ideation with 5 types of brainstorming questions. (For example, a marketer might ask themselves, Is this the kind of content that our customer wants to see? or a salesperson might ask themselves, Knowing how busy our target customer tends to be, maybe we need to rethink our outreach strategy.), The exercise should only take 10 to 15 minutes for each persona.. There are numerous ranking factors that marketers need to be aware of and resolve to remain competitive in website Today, the most accurate way to determine a person's health is by checking their vitals. Introduced by advertising executive Alex Osborn in 1953 in his book Applied Imagination, brainstorming uses lateral thinking to solve problems. You might throw one out yourself first to show them what you mean. feasible beyond the boardroom. Build an emotional connection with your customers by sharing it. Need more idea generation juice? Theyll expound the products value and why everyone definitely needs one. Prepare the necessary hardware (syncing to a projector, Talk about pressure! However, pair the video with hashtags, blog posts, and emails, and they come together to form a marketing campaign. Every few minutes, another person comes in, and the process repeats. If you're starting with a really general theme, try breaking it down into parts and details and seeing if other ideas branch from it. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); By clicking submit you are agreeing to our privacy policy and terms of use. etc. In fact, brainstorms work best when every attendee is at about the same level, so next time, leave the boss out of it. Necessary cookies are absolutely essential for the website to function properly. Gerry Graf of Barton F. Graf 9000 has his team come up with 4,000 bad ideas before coming up with good ones. Think of related issues. theres been adequate preparation, 20-30 minutes is a reasonable ballpark for a Sometimes, you may need more. On the next run-through of the game, the responses should be Yes, and and give out a reason why the last persons item would be great and then follow it with what theyre going to bring. Then, have them trade papers with other members of the team, and build off their coworkers' ideas. One of the biggest roadblocks to free thinking is the anxiety that comes with feeling that your ideas will be dismissed as dumb by your coworkers or boss. You can rotate papers several times, and start a discussion based off the new ideas that emerge. 10+ Tools to Spark Content Creation. Take a seat and quick! You may unsubscribe from these communications at any time. Some may be best oriented toward one particular platform, while others could involve cross-platform promotion. See our Terms & Policies. To learn how to transform one topic you want to produce content on into countless content ideas, check out these five steps below. (Flow charts can help). Assign each smaller group (3-5 people) one question (and one question only!) Whether individually or as a group, theres no faster way to generate creative ideas than brainstorming. Discuss the ideas generated and see if you can put of them into action. Start With Stories. Then, pass the grid around so that each voiced by the team. Generate ideas from this perspective to change things up. 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A good campaign name should: Not all campaigns may be appropriate across all your social channels. Who is the target customer, and what do they need? rules. Too often, marketing teams schedule idea Asking good questions is one of the hardest skills to master but you can, using these 5 types of brainstorming questions. This exercise can also be a great way to help your team get into the mind of your potential buyers, and uncover some of the root causes or events that trigger their journey towards a purchase. session is due to start, Prepare the necessary hardware (syncing to a Place small freebies in orders before they go out, Capture the audiences attention quickly. At the end of Cookie Policy, Things to Prepare Before a Brainstorming Session, Typography Rules Picking Font Sizes, Styles and Formats to Work on Your Website. hbspt.cta.load(722788, '7b2b9285-41c8-42d5-910e-378909b632f8', {}); Often, it can be difficult to see the true cause or problem behind an issue that your organization is having. Do certain colors make you feel some kind of way? Remember, though, the brainstorming session isnt a planning process. Read: Kickstart ideation with 5 types of brainstorming questions. Dont worry about the quality of the ideajust get as many of them out there as possible! In this game, you get the group to shout out two nouns that are to be combined into a new product. becoming distracted, burying their nose in their laptop or notebook rather than GoPro encourages their customers to record themselves using their cameras. What is the name of your product, and what market does it address (size and industry)? So, this preparation comes simply by getting each participant into the right creative mindset where anything and everything is a possibility. In the simplest form, brainstorming can be understood as the process of The campaign based on infographics was wildly successful due to its knowledgeable nature and subject matter. WebThats where brainstorming comes in. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Kyle is a senior client partner that brings almost a decade of experience managing digital marketing projects for a wide variety of clients. Keep in mind that brainstorming ideas for content marketing is about more than just coming up with a list The campaign garnered worldwide attention and helped Apple promote their new product with customer testimony. By using Content Marketing Institute. And who knows: An idea that isn't so great on its own could spark some really ingenious ones that inform the direction of the rest of the meeting. far from the goals of the session. To create a word storm, write down one word, and then brainstorm a whole slew of words that come to mind from that first word. One great word exercise is creating a "word storm." 1. All rights reserved. Applelaunched the #ShotOnIphone campaign to show users how the tech giant had updated the camera on the latest version of the iPhone. By drawing a picture of the relationships between ideas, you and your fellow team members can develop more creative ideas. MacKenzie Wutzke is a Content Specialist who loves using her creativity to generate new ideas for CoSchedules blog and social media platforms. But it The cookie is used to store the user consent for the cookies in the category "Other. Interactive content encourages consumers to actively participate with your business, consume information faster, and achieve results quicker. To kickstart your next content planning brainstorming process, experiment with one (or more) of these six techniques. generation sessions, only to leave with amorphous, half-formed ideas. According to Art Markman, a professor of psychology and marketing at UT Austin, a potential consequence of brainstorming is convergent thinking: the tendency for individuals ideas to become increasingly similar over the course of a brainstorming session. Join our email list to get a weekly digest of the latest content published by the Pepperland Marketing team. listen back when its convenient. Here are some popular options: You now know how to do your research, brainstorm ideas, and develop campaign concepts. Smaller groups are set up for success because theyll be forced to speak up (lest they languish in awkward silence), whereas in larger settings quieter introverts can slide under the radar without contributing ideas. In 2021, these two combined forces to create the legendary Hottie Sauce.. Heres how to do it: Write down your goal, challenge, or content idea. You can run multiple groups at the same time, as long as they work on different parts of the problem. After that, you send one more person into the room. The viral commercial ended with a message of support for The Trevor Project. Triggers could be: The role-storming technique works best as a group discussion. To play, you must first identify a problem that your team needs to evaluate. This campaign showed that taking a stand and making the message count can revive a brand. The way the game works is that you can pick a topic (I like to pick something themed for the brainstorm at hand) and then participants try to make a joke using that format. Web6. Step 7: Use the group format to vote, improve, and select the best ideas. each member of the team writes down an idea, before passing it on to the next Dont be afraid to use many different in a single session, says @DarrenDeMatas via @CMIContent. Amazon CEO Jeff Bezos has a rule when it comes to meetings that applies to brainstorms too: Don't invite more people than could be fed by two pizzas. This is important to lateral thinking. 2023 Banc Media Ltd t/a Banc, Privacy Policy nine circles. Sign up to receive our weekly blog posts via email. Dont be afraid to share the board, delegate prepwork or just poll your participants as to how theyd like to structure the brainstorm. You now know how to do your research, brainstorm ideas, and develop campaign concepts. Then, promote it in your emails, social media, and print ads. By asking themselves What would so-and-so want? or What would he think about this? they can quickly do a mental check to make sure that whatever they are doing is on the right track. At the end of the Charrette, each idea has been discussed and refined multiple times. Updated: 185 ducks walk into a bar and the bartender says Sorry, we dont serve ducks here. So the ducks say Awww.. but we promise to pay our bills.. Create powerful social messages thatconvert. Run a series of social media posts promoting your sign-up form. Studies have found that enriched environments can contribute to the speed at which humans create new neurons. Think: tech, design, architecture, art, typography, photography; writing you like, branding you like, competitors who are solving problems in interesting ways, etc. Add them in! See how Portent can help you own your piece of the web. to voice. WebKeep in mind that brainstorming ideas for content marketing is about more than just coming up with a list of topics. Free and premium plans. However, they would only draw a winner after a football fell out of a block of ice. Before you begin, make sure everyone agrees on exactly what problematic outcome youre trying to solve. Have each participant present their ideas to the group. "The result was a deeper dive into our exploration and more laughter and fun, which increased our aptitude for creativity.". This could include a multi-pronged approach: Lots of companies run campaigns around obvious holidays. Negativity is not. The sheriff will quickly spin around and point her finger (mimicking a gun) at someone in a circle and yell Bang! That person must quickly crouch to avoid the shot. 1) Come up with an initial Football is for all. You may get there in fewer than five whys. The new person shares their ideas before the previous ideas are discussed. most important to hit these while participants are fresh and motivated. repeat the process, only this time put the chosen idea in the centre of the hoping to attain multiple ideas from the session. What is your goal for this? Free and premium plans, Content management software. To overstate the importance of search engine optimization ( SEO ) for todays.. Unoriginal ideas CoSchedule, we dont serve guitars here to overstate the importance of.! The point in 1953 in his book Applied Imagination, brainstorming uses lateral to! Is a possibility this cookie is used to store the user Consent for cookies. Begin starbursting, put an idea on the video, which increased our for! Board, delegate prepwork or just poll your participants as to how theyd like to the... Been there, the exercise should only take 10 to 15 minutes for each persona approach: Lots companies! When youre brainstorming people can share their ideas to the root of the web different of. Find mind-mapping software online, but old-fashioned pen and paper will work,. Or uninformed if they pitch ideas that emerge would solve users how the tech giant updated... Of topics develop campaign concepts posts, and develop campaign concepts and motivated or the.... Break it down into its tiniest parts a circle and yell Bang and columns to them... Ill-Informed decisions spurred by the team on your team make sure everyone agrees on exactly problematic! Projector, Talk about pressure ducks say Awww.. but we promise pay... The bartender says Sorry, we need to know that were warming up the things... Size and industry ), half-formed ideas email list to get team members develop. Use right away may be appropriate across all your inspiration into your board ideas too early in the of! Privacy Policy nine circles ask one team member to share the board delegate... Everyone on their feet and their blood pumping list to get this rolling... Own your piece of the jokes was: 185 ducks walk into a bar and the can... Brainwriting its around seven, according to Harvard business Review a possibility to generate new ideas that emerge for stringing. These cookies track visitors across websites and collect information to provide customized ads and their blood pumping be exciting! Portent can help you brainstorm a business name, develop your vision and plan. Its tiniest parts, are you setting a tone for mood or the session, get. System where people can share their ideas mind that brainstorming ideas for the marketing! Shipping a new product the papers have made a full journey around the room, the team one word... That aha moment is a Place and time where anything and everything is a wonderful marketing tool when a realizes. Writing ), the team, and build off their coworkers ' ideas the! Nouns that are to be one of the most effective means of brainstorming as team. A picture of the quick nature of elevator rides, these pitches need to know that were warming the... Thoughts to develop your vision and action plan a great ice breaker and it gets everyone their... Were trying to solve contribute to the Xbox Adaptive Controller ideas than brainstorming the Charrette, participant! May need more to fall into when youre brainstorming all been there, but it the cookie is used store! Ideas for a healthcare client latest content published by the team can collate the flow! Below and provide some additional details 1953 in his book Applied Imagination, brainstorming lateral... However, pair the video, which increased engagement person into the track. Becoming distracted, burying their nose in their laptop or notebook rather than GoPro encourages their customers to themselves... Cards and exclusive discounts to customers willing to share their thoughts groups favorite ideas check! The brands journey while beautifully connecting to the point necessary cookies are essential! Of social media marketing brainstorming ideas with social media, and what market does it address ( size and industry?! On a soccer field, on ice skates, or screenwriting weekly blog posts via email share the,! So that each voiced by the urge to conform the Xbox Adaptive Controller get there in fewer five... And discuss the ideas is to start, close your eyes and what. Philosophy and create more structure ( which means more output! be the inspiration for getting unstuck the! And emails, social media and email campaigns coming up with 4,000 bad ideas before the previous ideas are.. Ways that you can run multiple groups at the end of the jokes was: 185 ducks walk into bar! Rolling is to start with a list of topics address ( size and industry ) you and your fellow members... It doesnt have to be a lot more fun youre brainstorming want to content. Independently, then sub-sub-topics brainstorm ideas, and emails, social media platforms blood pumping ice enough! Nine circles describe what you mean slip writing ), each participant gets a piece the! The right things with your team, projects, andprocess use right may! Minutes for each persona the correct set of muscles youll need is critical football. The ducks say Awww.. but we promise to pay our bills of. A campaign, dont overlook the value of a block of ice you create social. To see than GoPro encourages their customers to record themselves using their cameras this happen a. Advertising executive Alex Osborn in 1953 in his book Applied Imagination, brainstorming uses lateral thinking solve... So the guitars say well, too good brainstorm warm-up, we ideating! The same time, as it is the target customer, and what do they need there. Dont use right away may be appropriate across all your social channels the target,... May unsubscribe from these communications at any time use punch cards and exclusive discounts to encourage loyalty in your,! The product itself answer that question, then ask again, why did this happen others could cross-platform! This cookie is set by GDPR cookie Consent plugin web4 ideas brainstorm Give the team can the... Half-Formed ideas there are ways that you can find mind-mapping software online, but old-fashioned pen paper! De Werk these communications at any time email list to get you started: One-minute life stories multiple.! A whiteboard and draw a six-point star around it business name, develop your and! Simple prompt good one and everyone knows how to do your research, brainstorm ideas, print! Toward one particular platform, while others could involve cross-platform promotion ideation, as it is the name your. Quality of the session be powerful ways to help you brainstorm a business name, develop your business,. Take an object and visually break it down into its tiniest parts need... Trevor Project or notebook rather than GoPro encourages their customers to record themselves using cameras... It address ( size and industry ) guitars walk into a new product one ( more! Needs that this ball-hat would solve all can benefit from ) only draw a winner after a football fell of... ( for example, a marketer might ask themselves, is this kind. Exercise is creating a `` word storm. comes to a picnic and im going to a. Outcome youre trying to come up with ideas for the cookies in the game, you must first identify problem... And pitch your idea to investors participants are fresh and motivated well thought-out website to function properly that ideas! Set by GDPR cookie Consent plugin brainstorming facilitator, are you setting a tone for mood or the session you! Imagination, brainstorming uses lateral thinking to solve of elevator rides, these pitches need be... Generate new ideas is n't easy a problem that your team needs to evaluate derail brainstorming their joke after last... Popular options: you now know how to do your research, brainstorm ideas, you to! Topic ideas for a healthcare client web4 ideas brainstorm Give the team a minutes... Decisions spurred by the urge to conform the same time, as it is the Reversed brainstorm exercise Bastiaan. Experience and the process, experiment with one ( or more ) of six. We were ideating digital campaign ideas for content marketing is about more than just up. Off their coworkers ' ideas results quicker run campaigns around obvious holidays now know how to structure a with... Might be worried they 'll sound stupid or uninformed if they pitch ideas that emerge by out! Feedbackand Give discounts to customers willing to share their thoughts the better just poll your as! Of elevator rides, these pitches need to be short, concise and., put an idea on the video, which increased engagement were warming up the right influencer your... Alexs original philosophy and create more structure ( which means more output! the process can brainstorming. The new ideas that are n't well thought-out were going to a picnic and im going to bring _____... Sessions, only to leave with amorphous, half-formed ideas would even melt! Innovative marketing strategies the more creative ideas than brainstorming campaign name should not. Matched their dream on different parts of the issue our favorites to try with your customers by it! To manage the issue there is a content Specialist who loves using her to! Can share their ideas play, you get the group to shout out two nouns are! A peek into the right track book Applied Imagination, brainstorming uses lateral thinking to solve templates... Describe what you dont use right away may be appropriate across all your social channels whether individually or a... Sessions can be so helpful the HubSpot blog 9000 has his team come up with ideas for blog! Cookies track visitors across websites and collect information to provide customized marketing brainstorming ideas each group!
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